September 1st saw the launch of Antonia Chitty’s long awaited book, The Mumpreneur Guide, which was perfect timing for mums considering their working options now the school holidays are over and want to start a business that fits in with their family.
Mother and business advisor Antonia has put together this ultimate guide for parents which is full of practical advice to help you start a business. This book is for you if you are short on time and resources and have to stop at 3 every day to collect the kids, or can only work when the baby naps.
The first thing that struck me, when my copy arrived, was that this A4 Guide is much more a workbook than a bedtime read. While it is undoubtedly packed with information, every chapter contains almost as many practical exercises, which, when complete, would form the foundation for your short and long term business plans.
For any mum who is literally right at the thinking stage of being her own boss, this book is perfect. Even if you don’t have a business idea yet, Antonia offers over 30 suggestions in the first chapter alone. She then guides you through the process of setting up your business step by step. And if you needed any more encouragement, peppered throughout the book are case studies of other successful mumpreneurs, which readers will find motivating and inspiring.
After talking you through getting that all important great business idea she then goes on to cover How to start a business, Business planning and organization, Business finance, Finding customers, Business on the web, Looking after your life & Taking your business to the next level. As many mumpreneurs look to the world wide web as a means of doing business, I found the sections on building a website and promoting your business online particularly useful. And for mums selling products or services there is great information about expanding by Party Planning, Franchising, Wholesaling and Affiliate Schemes.
The book is written in Antonia’s trademark practical yet accesible style. As a mum who set up her own business after the birth of her daughter back in 2002, she asks you to look realistically at your abilities and resources, such as time available and cash to invest, right from the outset. And being a year down the line already myself, I can fully appreciate the importance of getting it right from the start. Having a clear and realistic overview of your costs is something that simply cannot be underestimated.
I only wish this book had been available a year ago, as it would undoubtedly have saved us hours trawling through the internet for the information all new businesses owners need. However, this is not a book to read then put aside – if you are serious about starting your own business it will probably be the book you reach for, work through and refer to throughout the whole of your start-up year. So I would definitely recommend this book to any budding mumpreneur and it will make a popular and indispensible addition to our business book library.
Antonia Chitty has written several books for mums and mumpreneurs. Take a look at her page on Amazon