Up until 6 months ago I really didn’t ‘get’ blogging. Everywhere I turned I was being told that I should have a blog for my business. But in my mind a blog was just a very public diary and I had no idea how that could translate to the business world. Then in April Irene Houston, an online business trainer, came and spoke at one of our meetings about blogs. She explained that a blog, kept up to date with lots of fresh content, would drive traffic and support a more static business website, thus helping your SEO ratings. PING! The lightbulb in my head lit up – and I ‘got it’.
Monthly Archives: October 2009
At Amy Taylor Accountancy, you will find a friendly, personal service where children are welcome. Having been a chartered accountant and analyst for over 10 years, Amy Taylor recognised there was a need for local business people who are juggling a business and childcare to have somewhere they can meet their accountant and bring the kids without feeling intimidated.
Now my children are at school we have entered the realm of friends coming to play after school, and usually for tea as well. So what do you feed them? You want them to be happy, and to eat, and generally the obvious staple for playdate food is fish fingers or chicken nuggets , chips and beans . However I have been trying some alternatives which provide something a little more varied and balanced and will still please my own children who are very fussy eaters.
Here are a couple of quick, easy and tasty ideas:
Following on from our previous post about How to be an Accountant’s Perfect Customer, family-friendly accountant Amy Taylor explains to do’s and don’ts when claiming expenses for working from home.
In our first year in business we spent the princely sum of £30 + VAT on promotional activity, paying for an insert service which interestingly had a zero return on investment! However we have managed to appear in the local press 3 times, the national press once, and have been interviewed on our local radio station. We have had a double page spread in a local parenting magazine distributed to over 10,000 mums through the school book bags, been featured on numerous websites and been promoted by several business agencies. We have also secured free venue use, free business advice, free business books and had over 20 prizes donated to a recent raffle. And we’ve done all this without ever having to resort to bribery or blackmail. So, how have we done it?
Today I read a great quote which really struck a chord with me. It said ”Be not afraid of growing slowly, be afraid only of standing still”. It struck a chord because, at the moment, as business owners we find ourselves at somewhat of a crossroads – keep on doing what we’re doing (i.e.stand still) or take a leap of faith and take our business to the next level.
When you first start a business there is a lot to do – market research to carry out, business plans to write, finance to raise, websites to built, advertising and promotion to plan and customers to find. If this is your first business then there is a lot to learn and the whole process can become all-consuming. It can be exhilarating, discovering all the new things you are good at, as your comfort zone rapidly expands. And then there comes a point when you find that all that new and exciting stuff has become routine and everyday. You’ve actually achieved what you set out to do and you now need something more to keep your momentum going.
I currently find myself in the enviable position of having both my children at school, and having gone through a period of ‘mourning’ at losing my babies, the day is my own to fill as I wish. When I was a stay at home mum most days had a vague routine of naps and feeds interspersed with activities – staying in, going to groups, visiting friends and fitting in the shopping, washing, cleaning as and when I could. Now my day has a clearly defined structure; 9am – 3pm are child free hours – free from routine and demands, for me to fill as I wish!