How to make your PR more newsworthy

Guest blogger Lesley Singleton has been working in consumer PR and the media for more than a decade. In that time, she has worked for big London PR agencies (including PR Week’s “Agency of the Year”) as well as in-house for a major airline and a high street bank. Here...
Thought for Today: To Thine own self be true

Thought for Today: To Thine own self be true

  This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. William Shakespeare, Hamlet, 1.3 This is my favourite quotation and one which, whenever I am in doubt about something, I call to mind....

A new baby in the family……

Just over a year ago I had a new baby, but it was very unlike my previous two children. It had been discussed for a short while and was very wanted, but there was some doubt as to whether this was the right time.  I already had 2 children, but I had a new partner and...