Guest blogger Lesley Singleton has been working in consumer PR and the media for more than a decade. In that time, she has worked for big London PR agencies (including PR Week’s “Agency of the Year”) as well as in-house for a major airline and a high street bank. Here she gives some advice on how to use calendar hooks to make your news more newsworthy.
Your business is up and running and now you’re on a mission to drum up custom. You’ve done your research and already know your product is relevant to readers of the Times & Citizen/The Sun/Saga Magazine or whatever your target titles might be, but what exactly do you have to say?