This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.
William Shakespeare, Hamlet, 1.3
This is my favourite quotation and one which, whenever I am in doubt about something, I call to mind. Whether the issue concerns your children, your partner, your friends, your colleagues or customers, the only thing you can ever do is be true to your own beliefs and do what feels right for you. Nobody knows you better than you know yourself – so trust your instincts.