Make It Your Business – The Ultimate Business Start-Up Guide For Women covers all aspects of starting a business, from time management, branding and PR to management, leadership and developing your business. It also includes issues specific to women, such as finding the right childcare and why women and men often have different reasons for starting a business. Plus it has an interesting chapter at the end covering the ‘Bigger Picture’ including women’s entrepreneurship around the world and what governments, banks and educators should do to encourage more women into business.
Monthly Archives: June 2010
Sally Hunter, author and illustrator of the popular Humphrey’s Corner books shares some insights into how the books started and her inspiration.
What was the biggest challenge in the beginning?
The early days were very difficult, I was a single parent, with two children and a new baby and struggling with a mountain of debt and very little money. However, my situation gave me the incentive I needed to create Humphrey and the perseverance to keep making the journeys back and forth to publishers. After a lot of late nights and hard work, my first range of greeting cards was successfully launched at the NEC Spring Fair, greeting card and gift exhibition. One of the people interested in Humphrey’s Corner was a man who owned several greeting card shops. He took some of the samples back home to show his wife, who happened to be the Head of Children’s Books at Penguin Publishers. I explained I had already written and illustrated a book, which arrived on her desk the next day… I am pleased to say they loved it and it went pretty much straight off to print!
No – you haven’t misread the title – it really is Working 5 to 9 – How to Start a Business in your spare time by Emma Jones, founder of the home business website Enterprise Nation and author of the very successful book Spare Room Start-up.
From the Facts and Figures in Chapter 1 last year 5 million people were building a business at night and weekends in addition to their day job – that is a staggering 20% of the population. The reasons for this are many; people fear redundancy, people are looking to move away from employment and towards the flexibility of being their own boss and for others it is the extra money that drives them.
Lucinda Bruce-Gardyne became an entrepreneur almost by accident when she discovered her children had food allergies. Her company Genius makes award winning gluten-free fresh bread. Launched less than a year ago, it has been stocked across the UK in various supermarkets and has recently hit the landmark of producing one million loaves.
Do you own the intellectual property in your logo, designs and website content? Are you sure? Suzanne Dibble of Lawyers4Mumpreneurs explains how to ensure your content and ideas are protected.
So, you’ve got a blog. But you don’t know what to write about or you’ve run out of steam. Here Natalie Lue explains how to find regular fresh blog content so it keeps working hard for you and your business.
I talk to mums in business all the time who are either considering starting a blog but are not sure what to write about, or have started a blog and have run out of things to write about. The first situation comes about because every Tom, Dick and Harry is saying variations of how if you’re in business you should have a blog. Maybe you’ve seen others including your competitors doing it and think ‘Ooh I want a piece of the action’ or maybe someone’s told you it’s great for SEO. You’re now stuck in the indecisive, self-doubt, plenty of analysing stage feeling like you should do something but are not personally convinced, or you’re time poor, struggling to wear all your hats and dropping a lot of balls, and wondering if you can squeeze in another one.
Much as I love baking and cakes I also love making puddings and my favourite are summer ones – lighter and fruity. Here are 3 of my favourites that use red summer fruits and like most of my cooking – quick and simple!
Helen’s alternative fruit trifle
This pudding came about as a last minute ‘what have we got in that I can make something with’ type event.
- Punnet of strawberries – washed and sliced – or raspberries or other fruit
- Large tub Greek yoghurt
- Packet of Amaretti biscuits – crushed
Simply layer the biscuits, fruit and Amaretti biscuits in a bowl or individual glasses repeatedly and chill. Looks great, is tasty and healthy too.
Vanilla and red fruit sundaes
I found this great recipe in a magazine a few years ago and as my Father-in-Law is diabetic and it is nice to make something we can all eat without it being just fruit salad.