Mum’s The Boss: What’s in a name?

Mum’s The Boss: What’s in a name?

In business your name is one the very first ‘first impressions’ that people see or hear. The name of a business can explain what you do, or it might be something which needs an explanation.  It may be something which immediately puts you off or draws you in when you...
The Subtle Art of Self Promotion

The Subtle Art of Self Promotion

If you’re in business you have to be able to blow your own trumpet and shout about your success. You can’t afford to be a shrinking violet when it comes to celebrating what’s great about your business. But when does self promotion become self...