This guest post by Leigh Frost from Truesilver Coaching and Marketing offers some ideas about how to reach your customers and spur them into action through the use of Inspirational Marketing.
What do we mean by marketing?
Many people in business know they need something, and they use the term marketing, not really knowing what the word means. Marketing, in its literal sense, is whatever it takes to get a product or service from an idea, all the way to the end user or customer. Marketing is the whole process. So that includes research and development, market research and all those other things that play such a vital part… right through to distribution and product placement.
However, what most people mean when they talk about ‘marketing’ is lead generation or customer conversion.
Inspirational Marketing is about compelling your prospective customers to do something. But sometimes it’s difficult to work out how exactly to get someone to read an ad – let alone make them unable to ignore it. So here are some basic tips:
Get to know your clients
You need to get to know your clients and find out what makes them tick. It’s always easier to make a service fit a market, than it is to successfully find a market for a service or product idea. The more you understand the people you’re dealing with on a day to day basis, the better you will be able to develop your business to move with them.
That means knowing who they are, what they do, what their hobbies are, what type of personality they are.
If your customers are similar to you this may be easier to quantify. If they’re not, you may have to work extra hard to understand them and make your lead generation really work.
Many people focus on market research at the pre-launch stage of their business but it needs to be an ongoing process to get continuous feedback on your products and services.
This can be the tough bit. To inspire people you need to make them notice you, make them feel an emotion. To do that you may need to go a little crazy.
Inspiration means “Something that moves the intellect, the emotion or prompts action or invention divine guidance or influence exerted directly on the mind and soul”
Now you can do this by making people laugh, cry, confused, smile… but it takes some thought and a bit of trial and error. Start by getting some ideas down – may be a catchphrase you could use in your business day to day. There are loads out there – McDonalds, Fairy, Tesco, all of them know the power of a memorable strap line. If it works for them, it can work for you too.
Did you know there are 96 different ways to promote your business?
Most people turn straight to leafleting and newspaper adverts and assume that’s what every business has to do and yet there is so much more!
Try as many different ways to get more business as you can – especially the free ones. Social media is one of the fastest growing and simplest ways to grow your business online. Other ideas include; having your business listed on all the relevant free internet directories, use a loyalty card, or try an email offer. There are so many low cost ways you shouldn’t even have to resort to leaflets and newspapers until you know how well everything else works.
For more information about Leigh can help move your business forward please visit www.truesilver.co.uk