Have you thought about a different way of marketing your business to your customers via a regular newsletter?

What makes a fabulous newsletter?

Consider the newsletters that you subscribe to. What makes them stand out? Is your newsletter a means for you to sell, sell, and sell, to your existing and potential customers? Creating a newsletter that shoves your business in the face of your customer, offering special deals and discounts only, is probably the best way to alienate your audience. Why? Because a newsletter is one fantastic marketing tool to help you build a good relationship with your customer. Why push them away with forced sales when you want them to remain loyal to you as their supplier of choice?

What style of content is best suited for positive customer retention and growth?

Content that adds value to your client relationship, meets the needs of your clients, and provides helpful advice, hints and tips.

What do you write about?

To get you started from now, make a list of 6-12 months of topics. For each topic you choose, ask yourself: “What value will this bring to my customer” and “How will it make a difference to their life/business?” Consider what your reader is looking for; industry advice and knowledge, or helpful ideas to grow their own business?

Meet the needs of your customer and add value to the relationship, resulting in a win: win situation. You can: feature guest writers for industry specific articles or interview your clients and feature their case studies to promote your service.

Add special offers and discounts however avoid bombarding your reader with constant sale items. Rather than seeing you as a positive connection your customer will view your sales technique as pushy and may stop doing business with you.

What is the most important aspect of a great newsletter?

Once you start writing one, stick with it, and remain consistent. Like any relationship, positive growth with your customers takes time.

Remember to:

  • make a list of topics
  • meet the needs of your customer
  • write and send your newsletters at regular intervals
  • make a difference to your customers’ business growth and development.

For a suitable newsletter platform, simply Google “newsletter templates”.

Written by Gail Gibson of True Expressions
Discovery, Change, Transformation