So, you’ve got a blog and it’s meant to be helping you build your brand and your credibility – but instead it’s starting to feel like a millstone around your neck because you’ve run out of time and ideas. Well don’t despair, because the Queen of Blogging, Natalie Lue, has some tips to help you rediscover your blogging mojo!
1. Don’t dwell on it
While some people can sit there until something flows, others can’t and the more you think about or even analyse it, is the more your mojo will shrivel up. You run a business – there are probably a gazillion other things you could be doing. Do those and some inspiration will probably pop up when you least expect it.
2. Seize the moment and bulk post when you do have mojo
When you’re on a roll, keep writing and schedule ahead or at the very least put drafts with the title, initial ideas and any links. This means if you do get stuck, you have these to fall back on. I have a lot of half written stuff that proves to be very useful when I’m flailing around in a panic.
3. Shut out background noise
Twitter, Facebook, forums, and all sorts have a grab of your time but can also if you internalise what you read, you may get drawn into long drawn out discussions about the merits of blogging, comparing, or even losing sight of why you’re blogging in the first place. Which brings me to…
4. Make sure you know why you’re blogging
If I had a penny for every person who thought it was a bright idea to start a blog for their SEO or to boost business who then got blog fatigue, I’d be loaded. You’ll be hot out the gate with great expectations and then wonder “What’s next?” Blogs can be great for business but they’re not your business so understand the overall objective of your blog, what you’re covering, frequency of posts etc and how that feeds into your overall business activities, otherwise it’s a time stealer that you don’t need.
5. Get inspired
Check other blogs including those of your peers/competitors, newspapers, websites, TV, industry news etc. I couldn’t survive without Google Reader, I also love Pinterest, as well Flipshare on the iPad. Get a feel for what resonates with you and look at how you can apply it to your own blog.
6. Keep a note of your ideas and thoughts
I have several notebooks that I scribble in as well as Evernote which is like an online version of overactive busy ideas part of my brain. I use it on my Mac, iPhone, iPad and I clip stuff I see online, email notes to it and you can even record stuff on it. Pinterest is wonderful for a visual moodboard that’s an easy reach for inspiration.
7. Don’t write
I write/blog for a living and even I can’t write all the time. Down time and enjoying something else let’s you come back with renewed vigour. There is no need to start your next blog post with “Sorry I’ve been away for a while”.
8. Assess and manage your expectations
Blog fatigue often arises when you don’t see the value in it or it hasn’t met your expectations. There are a hell of a lot more blogs than when I started in 2004 so it’s unrealistic to think you can start a blog and fame and fortune will be with you a week later or oodles of traffic. Like the aspiring actor in Hollywood that waits tables, many of your ‘co-workers’ have similar ideas.
9. Brainstorm about the types of content you can create
Play around with length, photos, lists, how-to’s. Having a clear idea of the type of content you want to create gives you a start. [link to my post I did for you guys on content ideas for your blog]
10. Find something else to do
Not every business has to have a blog. I obviously think blogs are wonderful but do ensure that what you’re doing is suited to your market. Make sure you know where you’re best placed to meet your customer and that if your goal is to attract more customers that whatever you’re doing is the right vehicle for it.
11. Get some guest posters
You can’t be and do everything. Ask someone you admire to guest post or ‘outsource’ the updating of your blog with a clear brief on what type of content you want. If you’re spending money on PR, this could be included although make sure you don’t use your blog to regurgitate press releases.
Hopefully after reading this you are brimming with ideas for posts – so what are you waiting for? Get blogging!
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