Monthly Archives: May 2012

Millionaire Mumpreneurs: Rena Nathanson – Bananagrams

Posted by & filed under Mumpreneur Profiles.

In 2005, three generations of the Nathanson family—headed by 75 year old, Abe—worked together to create a fast, fun and easily portable word game. They called it, Bananagrams. Since then, the game has won several toy awards and brought in about $90 million in sales. It’s also spawned several books and an entire fruit bowl of other games. Here mumpreneur Rena Nathason, who has just appeared on CBNC’s TV programme ‘How I Made My Millions’ tells us how she turned her kitchen table start-up into a multi million dollar business.

The Great British Victoria Sandwich Cake

Posted by & filed under Cake.

There’s nothing quite as quintessentially British as a slice of Victoria Sandwich with a cup of tea (preferably in the garden!). I use this classic all-in-one sponge mix all the time, in varying quantities, for both large and small cakes and it never goes wrong.

Customer segmentation: it’s not just for the big boys!

Posted by & filed under PR & Marketing.

Pippa Highfield of Brainwork Marketing talks us through how and why small business should employ big company customer segmentation tactics.