We are delighted to introduce you to Debbie O’Connor, who will be taking over ownership of MTB from 10th September. We were thrilled when Debbie expressed an interest in MTB because it was immediately apparent that she completely understood our principles and our ethos, and had a very similar vision to us of MTB’s potential. We are really happy to be passing our ‘baby’ into such a safe pair of hands and are excited to watch from the sidelines to see how MTB grows and develops under Debbie’s leadership.
Monthly Archives: August 2012
How to speak fluent Media (or the language of a journalist)
As a busy mum of two, the owner of a PR agency (and a spectacular wife of course!) it’s no surprise that I’m usually rushed off my feet and barely get time to collect my thoughts, let alone write them down! But when Sam from Mums the Boss invited me to write a guest blog it got me thinking – how can I give some useful, thought-provoking advice to all you wonderful working mums out there? Well, I’m not a miracle-worker but when it comes to PR I do know my stuff and as a result, businesses often ask me how they can get their news releases noticed by journalists.
The clue is in that last sentence ‘news’. With the exception of a few, the sad fact is many of the news stories put out by businesses are not really news stories at all. A few gushing paragraphs about the latest award your business has won, or that you’ve moved to a new swanky office is not really going to float the ‘media boat’. News by its very definition needs to be ‘new’ and ‘newsworthy’. If it isn’t, why would anyone want to read it?
There are many aspects that make a good story (probably too many to mention here) but if you’re thinking of indulging in a spot of PR here are a few pearls of wisdom to help get your press release noticed amongst the crowd:
Pregnancy of newly appointed Yahoo CEO – has the glass ceiling been smashed?
The announcement recently that the newly appointed CEO and supposed saviour of Yahoo, Marissa Mayer, is six months pregnant has ignited much debate. Whilst there has been some backlash, most commentary has been positive, citing Ms. Mayer as a prime example of women smashing the glass ceiling and “having it all”.
How do businesses benefit from new pension legislation?
Most businesses will have at least heard the news that as of the 1st of October 2012, the government is introducing new pension legislation broadly known as auto enrolment. Some businesses will be better equipped to deal with the new legislation due to occupational pension schemes or stakeholder schemes that they have long trusted. Smaller businesses may suffer more stress due to a lack of recognised pension scheme but once they understand how easy it is to set things up, that initial worry should quickly be turned into a sense of opportunity.