Flyers advertising your company’s products or services can be a highly effective way of attracting new customers. What’s more, business flyers can often be printed very cheaply, especially when you design them yourself.
Ensure that your business’s flyers are designed in the most effective way possible, by following our useful tips.
Researching Target Markets is Critical
Spending time establishing your business’s target markets is very important, as this data will influence every decision made when designing the flyer – from the written information included, to the fonts and colours chosen.
Identify three of your key target markets and aim to create different flyer designs for each.
Printing three sets of 1000 flyers, each specifically targeting the needs of different markets, is much more effective than printing 3000 generic, non-targeted flyers. People respond to relevant information, but tend to ignore the general and non-specific. Tailoring your flyers for different groups of people, by adapting their appearance and content, can significantly increase the number of respondents.
Be Sure To Include The Right Information
Before designing the flyer, you should write down the five most common questions asked about your service or product. Five such questions might be: What is it? Where is it? When is it? How much is it? How long is it? These five pieces of information will make up the core of your flyer.
You will of course also need to include your company’s contact details.
At least two contact methods should be included – usually your telephone number and email address – and they must be highly visible. You could also include other details, such as your company’s website address, Facebook address, physical address, and a mobile number. Making it simple for people to contact you is crucial, as persuading them to take this step is the hardest part of the marketing process.
Motivate Them To Get In Touch
Motivating people to contact you, by including a time-limited coupon discount code on the flyer, for example, can be a highly effective strategy.
As well as providing a strong motivational factor, you will also be able to monitor how effective your flyers have been. Discovering exactly how many people became customers after reading your flyer gives you valuable insight into which designs were particularly effective, or which were less successful, and may need modifying.
Avoid Common Design Errors
You should use only one or two fonts on your flyer. More unusual fonts should only be used for the headings, and never the key information, which must be clear and legible. Text should not be placed too close to the edge of the paper, or to the edges of boxes.
It is a good idea to only use your company logo sparingly, if at all. As your business is unlikely to be a globally recognised brand, people reading the flyer are much more interested in the product or service you are offering – and not who you are, or what your logo is.
Good luck in designing your business flyer!