by Jo Lynas
Whether you want to reach a broad spectrum of the population or a smaller target market, magazine advertising remains one of the most popular and effective means at your disposal. Done well, magazine ads deliver good ROI, increase brand awareness among your target market and drive sales. Here Print-Print, a UK based printing company offers advice on whether you should consider magazine advertising and how to maximize your magazine advertising campaign.
First, there’s the perceived professionalism of magazine ads. From high ticket items like cars and luxury holidays to cosmetics, fitness and fashion, big brands continue to invest big money in full page glossy ads. Include your ad in the issue rather than in an insert, and your credibility increases. Plus, your ad doesn’t get shaken into the bin or fall out when your audience goes mobile.