If there’s one thing that’s become clear, it’s that email marketing takes work, but it’s very much worth it. Your email list is an invaluable asset to your business that allows you to stay in touch with your target market, send them commercial offers and to cement a loyal relationship with them.
It’s also an asset you wholly own, unlike a following on Facebook or Twitter…those are things that can be taken from you at a moment’s notice, but an email list is 100% yours.
If you’re new to email marketing, I hope I’ve provided you with the knowledge you need to take the plunge and set up and grow your list. From the technology to the techniques, we’ve gone through all the nuts and bolts. Of course, everyone’s business is different, so you may worry you don’t have all the answers to get started, but the best way to learn is to do.