If there’s one thing that’s become clear, it’s that email marketing takes work, but it’s very much worth it. Your email list is an invaluable asset to your business that allows you to stay in touch with your target market, send them commercial offers and to cement a loyal relationship with them.
It’s also an asset you wholly own, unlike a following on Facebook or Twitter…those are things that can be taken from you at a moment’s notice, but an email list is 100% yours.
If you’re new to email marketing, I hope I’ve provided you with the knowledge you need to take the plunge and set up and grow your list. From the technology to the techniques, we’ve gone through all the nuts and bolts. Of course, everyone’s business is different, so you may worry you don’t have all the answers to get started, but the best way to learn is to do.
There will probably be bumps in the road, but these are tremendous learning experiences that can help you improve your email marketing along the way. If you have any questions about the course or if you need any help with your own email marketing efforts then please contact me – [email protected]
To give you a little summary about the important keys to get started, here are some things that will help ensure your success:
- Choose the right autoresponder service: While there are many choices and it might be difficult to decide which is right for you, you can change things later on. Sometimes moving lists is tricky, but it can always be done.
- Set up your offer: Know what value you are going to bring your potential subscribers and shape your offers around that. Create at least one opt-in page that will be central to your list building efforts.
- Get to know your audience: Use the tips for engaging your subscribers to understand what they need and deliver it to them. This includes understanding the types of products they would find helpful and creating or promoting them as well.
- Track your results and tweak: The more you grow your list and the more you email them, the more data you will have at your fingertips to improve your results. Do more of what works and toss out what doesn’t.
Take it one step at a time, but keep moving forward. The power of email is an indispensable part of your business success. Thanks for taking the time to read through this series and all the best to you and to your business.
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If you would like to learn more about effective email marketing, please take a look at The Art of Effective e-Newsletters, by Mum’s the Boss publications.
Thank you for reading – I hope you enjoyed the course