Content marketing is one of the most effective ways to drive traffic to your site, and to convert this traffic into sales for your business. However, it can be difficult to constantly produce new content on a regular basis but the following tips can be used to help you come up with the kind of content that will help you attract a constant stream of traffic to your site.

1. Share business data

Data about your business is content in its own right and sharing this data can provide content that your visitors find interesting, especially if you also share your targets. This content can help people see how your business is growing and can encourage them to visit your site often. Many visitors will be interested to see the latest reports, how your business is performing over time and whether the targets are being met.

content marketingShow them your results – by Shutterstock

2. Ensure your content loads quickly

If your content loads quickly people are more likely to read it. People will lose interest in content that takes too long to load and they may decide to go elsewhere instead. Websites that perform well in terms of the time they take to load also tend to rank better in Google searches and this can also help your site attract more traffic.

3. Find a new use for old content

Instead of trying to come up with new content all the time, you could try and reuse old content. You would need to ensure that this content is still relevant otherwise it will look outdated and may deter people from reading it. Updating old posts with new information is another way that content can be reused. This method will require you to edit your old content, but it can still be quicker than writing a new post completely from scratch.

4. Promote on social media more than once

When you promote content that has just been posted on social media, this promotion should not be restricted to being carried out only just after the content has been posted. Extra promotion a few weeks after the original post can help remind someone who meant to visit your site before but never got round to it. As long as the content is still relevant, it can be promoted on social media.

5. Make use of guest blogging

If you invite a guest blogger to write some content for you, then this not only means that you don’t need to come up with any content yourself, but also that you may gain more traffic to your site from people following that particular blogger. In return you may have to offer to write a post elsewhere yourself, but this can increase the number of people that view your content and, therefore, increase traffic.

6. Understand content marketing

In order for all these content marketing strategies to be really effective, you need to ensure that your content is enough to retain visitors to your site. While these strategies can immediately begin to attract more traffic, the whole point of content marketing is to help you build a relationship with your customers. It may take them some time to convert, so do not lose heart if this is the case.

 

When you have all these content marketing hacks in place on your website, you may notice that your traffic starts to increase almost immediately. If this is the case then you will want to ensure that you have reliable hosting that can help you deal with this extra traffic. Visit www.34sp.com for their full range of hosting options.

This post was written in collaboration with www.34sp.com