Starting a home business can be a daunting thing to do. There are so many challenges to face. There are so many things you just have to get right, if you’re going to succeed. Of course, there’s lots of good advice out there. The trouble is that some of it is conflicting, and an awful lot of it just isn’t written for mums who have limited time to spend on their business venture and lots of other commitments that sometimes just have to take precedence over business activities.
If you’re thinking about starting a home business, or on the verge of starting your business, don’t worry. You don’t need to give your life over to your business in order to succeed. You just need to work sensibly.
Ten Tips For Business Mums
Here are ten tips to help you to ensure that you really give yourself the best chance of succeeding in your new business venture.
- Make plans. Work out how much time you have to spend on your business each week. Be realistic about what you can achieve in that time. Accept that you will progress more slowly if you have eight hours each week than if you have twenty hours.
- Allocate your time wisely. Decide which are your best working times in the day. Do your planning and your strategic thinking at those times. Use the time when you’re likely to be interrupted frequently for tasks you can pick up and put down easily.
- Structure your month. Give each week of the month a different focus as far as business development is concerned. For example, pay attention to developments in your marketplace in week one. Think about how to build better customer relationships in week two. Concentrate on marketing and promotion in week three of the month. In week four improve your sales process.
- Come and live in the real world. Forget the power businesswoman who attends four breakfast meetings a week, writes superb articles for her blog or website every day, manages every client interaction superbly and never gets ill. The other 99% of the population have to fit their business engagements around everything else they have to do – just like you.
- Set yourself some goals. How much money do you want to make? How many customers are you trying to get? How many sales do you think you can make this year? Write those goals down. Then work out how you’re going to achieve them.
- Make sure you have something to sell. Sell a development programme, a book, a treatment – a something. Don’t just sell your time. People buy solutions to problems not little slices of you packaged in hours or days.
- Get out more! Build alliances with other small and home business owners. Do this online and face to face. You’re not an island and you’re not going to succeed alone. Accept that you need to work with others.
- Use social media wisely. If you find you’re spending hours on Twitter, Facebook, Google , Pinterest and the rest, just remind yourself that you’re engaging with others on these platforms to build your business. Work out what the return on your investment in social media is. If you’re not happy, then reallocate some of your precious time elsewhere.
- If you have a bad day, be kind to yourself. Bad days happen. If you have several bad days on the run, talk to other people in your network. Share your concerns and get a different perspective on things. Life will look better, if you do.
- Keep going. You may have been too ambitious when you made your original plans. Check that you’re moving in the right direction. Then just keep going. You’ll get there.
Follow the advice here and you’ll find that these ten tips will help to keep you and your home business on the right track.
Have I missed something that’s really important? Is there a piece of advice you would like to add to the list? Which of the above tips do you think really matter when you’re starting out in business? Leave a comment and share your views. And if you would like regular support and tips for your business, just pop your email in the box below to receive our weekly newsletter.
Margaret Adams helps women entrepreneurs to turn their dreams of running a successful business into reality. She is the author or The Solo Success Start-Up Guide, an e-guide written especially for people starting out on their own in business.
Find out more about her work at www.margaretadams.co.uk