Here is another post from my resident PR guru Julie Sherwood of Get in the Press. Today she is talking about ways to generate PR when you don’t have a huge amount of money to spend
Question“I run a small business and have a very limited budget for marketing. I’m struggling to get my business ‘out there’ and I desperately need some budget friendly ideas to boost the PR of my business. Help!”
- Enter an award.
OK, so it doesn’t have an immediate effect but it will spur you on and when you win, or become a runner up, that will be a great PR opportunity to shout about and have details on your website. There’s an award for everything – best regional business, baking, crafting, – get searching and enter.
- Put a competition prize together and offer it to the relevant press
It could be a prize bundle of your service, products or both. Contact your relevant newspaper and ask them to run a competition and in return you’ll receive some lovely press coverage. The papers often ask for a minimum prize value so if you can’t stretch to this see if you can double up with a colleague and both benefit.
- Offer advice
Can you write an advice column (like this one) in your local paper or trade magazine? Can your advice be in return for some free coverage. Give it a go.