As the list of business books we receive, read and review grows, what I am always keen to find is something a little bit different or something written from an original angle.
The main focus of this book – Secrets of Successful Women Entrepreneurs: How Ten Leading Business Women Turned a Good Idea into a Fortune - is, of course, the 10 successful female entrepreneurs in the title. However the book does not use a traditional ‘biographical’ approach to their stories. Sue has set out ‘Seven Steps to Success’ which start with ‘The defining Moment’ and finishes with ‘Maintain fitness and focus’ and ‘Reach your goal – what next?’.
The reason for this Sue explains in the introduction;
These steps focus more upon the softer issues related to motivation and mindset ………..There are already many good business books which offer advice on how to write a business plan or create a marketing strategy – but not many that actually model people making a difference
By applying the same set of criteria to each woman’s business journey you get a consistency which allows for comparisons and a contrast of approaches and key situations in a range of businesses. Not surprisingly there are some consistencies throughout the different women; how hard work it is, the sacrifice of personal time, the need to persevere in all circumstance, and the central role of money, and in particular cash flow in business.
Each woman gives some tips at the end of their chapter, and these are usually very reflective of their own personal journey and key things they have learnt along the way. The final chapter takes you through the Seven steps, and how to apply them to your own business.
An interesting book, and despite being relatively short, an informative one which does not leave you feeling inadequate by virtue of being ‘in awe’ of what these women have achieved, just a little wiser as to how they got there.
[...] This post was Twitted by debsjenkins [...]