Motivation & Inspiration for mums in business
So, you’ve got a blog and it’s meant to be helping you build your brand and your credibility – but instead it’s starting to feel like a millstone around your neck because you’ve run out of time and ideas. Well don’t despair, because the Queen of Blogging, Natalie Lue, has some tips to help you [...]
Do you want a new way to showcase your expertise? If you’re a business owner or professional, there is nothing like being published to build your authority. And there is a growing market for eBooks too. In 2010, 7% of British adults got a dedicated eReader for Christmas, and it looks like it will be [...]
At one of our recent networking meetings a couple of business mums, who are service providers, were talking about how they wanted to increase the number of clients they had – but not by too many! There was a worry that, if they promoted themselve too much, that they might be deluged with work which [...]
In this guest post freelance photographer and owner of Aloha Photography Anna Brim shows you how to make the most of your products online with her Introductory Guide to Product Photography. What sort of image? One of the first questions I ask clients is where the images will be used. This is the most important thing [...]
Ces Loftus (known as @Ces_Creatively on twitter) is a mum of 3 from Poole. In May 2006 her 4th son was still born at full term and she has overcome adversity to make a successful new cyber career. Ces says: “When my son died I almost died too. During the following few years I had [...]
In this post our blog PR expert Lesley Singleton talks about how gaining the press coverage you want is about more than a just well written press release and a database of journalists. PR is an essential part of any marketing campaign. Well, I would say that, I’m a PR consultant after all. But today’s [...]
In this post our resident Copywriting expert Sam Thewlis talks about pitching the *right* message to your customers. You may think I am barmy. There are many who might agree with you. In this instance however, I am not completely barking- there IS a method to my madness. Copywriting covers lots of things, but at the [...]
Having recently celebrated another birthday, I fancied a bit of a change of image so last month I had my hair cut much shorter and died auburn. It feels great but…… I now no longer look anything like my ‘mug shot’ on Facebook, LinkedIn, SKYPE or any other platform on which I have sent my professional [...]
I love buying birthday presents and there’s nothing quite like the feeling you get when you know you’ve found something ‘perfect’ for the person in question. When you’ve picked something you just know will surprise and delight them, and show them you really understand what makes them tick. When you feel you know them better [...]
Have you thought about a different way of marketing your business to your customers via a regular newsletter in 2011? What makes a fabulous newsletter? Consider the newsletters that you subscribe to. What makes them stand out? Is your newsletter a means for you to sell, sell, and sell, to your existing and potential customers? [...]
If you are a small business owner at this time of year you are likely to be rushed off your feet with Christmas orders or trying to tidy up all the loose ends before the end of the year. However – why not take a few minutes to reflect on your success so far, and [...]
With the event of social media it’s more important than ever to build your brand and find your own unique position within the market place to avoid dying out like an old decrepit dinosaur. Many mums in business come to me asking the same question: “What do I need to do to be successful in [...]
|In this post our resident Copywriting expert Sam Thewlis gets grumpy about godawful grammar! I have a confession to make. I am a grumpy old grammarian. I am the sort of person that exclaims at extraneous ‘e’s (as in potatoe and tomatoe), agonises over additional apostrophes sprinkled with gay abandon in writing and who refuses to [...]
In business your name is one the very first ‘first impressions’ that people see or hear. The name of a business can explain what you do, or it might be something which needs an explanation. It may be something which immediately puts you off or draws you in when you first see it – the same [...]
In this post our blog PR expert Lesley Singleton explains how, by acting like a 4 year old and constantly asking “why”, you can drill down to the heart of your story. My job is one of those I still can’t quite explain to my Dad. Even after all these years, I’m pretty sure he still [...]
If you’re in business you have to be able to blow your own trumpet and shout about your success. You can’t afford to be a shrinking violet when it comes to celebrating what’s great about your business. But when does self promotion become self absorbtion and start to get on people’s nerves? We all know [...]
