Motivation & Inspiration for mums in business
With the event of social media it’s more important than ever to build your brand and find your own unique position within the market place to avoid dying out like an old decrepit dinosaur. Many mums in business come to me asking the same question: “What do I need to do to be successful in [...]
|In this post our resident Copywriting expert Sam Thewlis gets grumpy about godawful grammar! I have a confession to make. I am a grumpy old grammarian. I am the sort of person that exclaims at extraneous ‘e’s (as in potatoe and tomatoe), agonises over additional apostrophes sprinkled with gay abandon in writing and who refuses to [...]
In business your name is one the very first ‘first impressions’ that people see or hear. The name of a business can explain what you do, or it might be something which needs an explanation. It may be something which immediately puts you off or draws you in when you first see it – the same [...]
In this post our blog PR expert Lesley Singleton explains how, by acting like a 4 year old and constantly asking “why”, you can drill down to the heart of your story. My job is one of those I still can’t quite explain to my Dad. Even after all these years, I’m pretty sure he still [...]
If you’re in business you have to be able to blow your own trumpet and shout about your success. You can’t afford to be a shrinking violet when it comes to celebrating what’s great about your business. But when does self promotion become self absorbtion and start to get on people’s nerves? We all know [...]
This guest post by Leigh Frost from Truesilver Coaching and Marketing offers some ideas about how to reach your customers and spur them into action through the use of Inspirational Marketing. What do we mean by marketing? Many people in business know they need something, and they use the term marketing, not really knowing what [...]
In this post Laura Rigney of Pitcher House shares her top tips on market placement and getting a new product to market. 1 – Ensure you have a strong brand When you are trying to bring your product to market, you will be seen immediately beside your biggest competition so you need to stand out [...]
How many times have you left a potential client meeting without really discovering who the client is, what he/she needs, and what you can do for him/her? Have you gone in all guns blazing; telling the client how fabulous your product or service is and pushed rather than pulled a sale toward you? Isn’t it [...]
For many first time online business owners getting sales through the door, or onto their website, seems almost an impossible mission. That is unless you have unlimited financial resources, which is often not the case. There are however a few budget tips which with time will help the business grow sales, making funds available for [...]
In this post our blog PR expert Lesley Singleton talks about the importance of good quality photographs for your PR campaigns. They say a picture speaks a thousand words, yet I’m often surprised at the high number of businesses placing photography so far down on their list of priorities when it comes to running a [...]
There seems to be is an ever growing number of business awards. Amanda Farren, award winner and host of the Mumpreneur Business Awards spoke about this topic at our MTB Hertfordshire launch meeting and talked about 3 key questions: Why are they important? Why should I enter? How can they help my business? They are free [...]
Here our resident Copywriting expert Sam Thewlis explains why your web copy should speak directly to your ideal customer. Now before you start thinking I am touting for business, I am not talking about my own customers who come to me for (very good and exceedingly reasonably priced) copywriting, but your customers, and I want [...]
In this post our blog PR expert Lesley Singleton looks at the ways in which bloggers and PRs can work together and enjoy a mutually beneficial relationship. My name is Lesley, I am a PR and I want something for free from bloggers. Shock horror! Allow me to explain… I’ve been working in PR and the media [...]
In this post our our blog PR expert Lesley Singleton suggests you look at the story behind you & your business to see if there is something newsworthy to say. As competition for space in newspapers and magazines is fierce, I’ve spoken before about the importance of thinking laterally when it comes to trying to [...]
Today’s blog post is from our resident Copywriting expert Sam Thewlis, who starts off with the basics of why you might need to hire a professional copywriter to help your business. Why would I need a Copywriter? It is a simple enough question- most people can read and write so why would your business want to spend [...]
Guest blogger Lesley Singleton has been working in consumer PR and the media for more than a decade. In that time, she has worked for big London PR agencies (including PR Week’s “Agency of the Year”) as well as in-house for a major airline and a high street bank. Here she gives some advice on [...]
