Posts with Category: PR & Marketing
Many business owners manage their own PR and send out press releases in the hope of drumming up some lovely press coverage. But a concern I often hear from people, is whether to chase up press releases.
Julie Sherwood has run Get In The Press since 2005 – a small PR consultancy helping small businesses get to grips with PR. She has worked for major brands including Penguin Children’s Books, to smaller start ups including swimwear brands, jewellery boutiques, fitness centres and parenting experts.
A business event is one of the ways that you can maximise your business’ exposure to potential markets and can prove a highly lucrative method that may not only increase revenue but also place you and your business in excellent standing in order to develop business relationships. Of course in order to benefit from the rewards a business event can bestow, you have to make sure that the event is a success.
How can you make yourself stand out at an event? by Shutterstock
There are many ways that you can do this, and as each business has its idiosyncrasies you will know more about your business than most others. However there are aspects to a business event that are largely universal, from hosting a party to appearing at a trade show. The importance of networking is well known, but other things can also help to guarantee success or failure.
Starting your own business from home can often mean that you are on a very tight budget. Every penny has to be accounted for and used wisely. Therefore it does literally pay to be innovative when it comes to how you spend your marketing budget.
There are lots of ways to market your business for free or for a very small charge. Here are my favourties:Build your own website: Sounds daunting, but it really isn’t. A website is vital to your business, even just a few pages can make your business look more professional and established. There are lots of companies that allow you to build your own website with little or no technical knowledge, and the best bit is that most of them are free. My favourite is WordPress – lots of free themes and very easy to use. For a small fee you can also choose your own domain name and customise fonts. Once you’ve built your site, make sure it includes a blog…then get writing! Blogging just once or twice a week is a fantastic way of promoting your business and expertise…and even better, it’s completely free.
How to build a website – picture by Shutterstock
A selection of business card templates – available from Shutterstock
In association with Epson
Do you want to get your company in the press but don’t think you’ve done anything newsworthy?
Here are 5 suggestions to help you create news to put into your press releases and talk to journalists about:
by Jo Lynas
Whether you want to reach a broad spectrum of the population or a smaller target market, magazine advertising remains one of the most popular and effective means at your disposal. Done well, magazine ads deliver good ROI, increase brand awareness among your target market and drive sales. Here Print-Print, a UK based printing company offers advice on whether you should consider magazine advertising and how to maximize your magazine advertising campaign.
First, there’s the perceived professionalism of magazine ads. From high ticket items like cars and luxury holidays to cosmetics, fitness and fashion, big brands continue to invest big money in full page glossy ads. Include your ad in the issue rather than in an insert, and your credibility increases. Plus, your ad doesn’t get shaken into the bin or fall out when your audience goes mobile.
Flyers advertising your company’s products or services can be a highly effective way of attracting new customers. What’s more, business flyers can often be printed very cheaply, especially when you design them yourself.
Ensure that your business flyers are designed in the most effective way possible, by following our useful tips.
As a busy mum of two, the owner of a PR agency (and a spectacular wife of course!) it’s no surprise that I’m usually rushed off my feet and barely get time to collect my thoughts, let alone write them down! But when Sam from Mums the Boss invited me to write a guest blog it got me thinking – how can I give some useful, thought-provoking advice to all you wonderful working mums out there? Well, I’m not a miracle-worker but when it comes to PR I do know my stuff and as a result, businesses often ask me how they can get their news releases noticed by journalists.
The clue is in that last sentence ‘news’. With the exception of a few, the sad fact is many of the news stories put out by businesses are not really news stories at all. A few gushing paragraphs about the latest award your business has won, or that you’ve moved to a new swanky office is not really going to float the ‘media boat’. News by its very definition needs to be ‘new’ and ‘newsworthy’. If it isn’t, why would anyone want to read it?
There are many aspects that make a good story (probably too many to mention here) but if you’re thinking of indulging in a spot of PR here are a few pearls of wisdom to help get your press release noticed amongst the crowd: