Posts with Category: Social Media
YOU are the ultimate selling point of your blog. Your blogging voice is what tells people who you are, what you stand for, and ultimately makes people decide if they want to read on or click away. Which can make you feel the pressure to be stand-up funny, or whip out your “jazz hands” and tap shoes and dance your way into readers’ affections….
For anybody interested in ensuring that their business is able to compete in the 21st century, it’s incredibly important to have a good online profile. Digital Marketing is becoming the new buzzword, even for those businesses who provide physical products or face to face services.
Following on from my rebrand and blog audit this month, I have decided to write a series of posts about the absoloutely essential things you need to consider when you are running a home business. Today a question – do you really need a business blog?
This post is about the day when I received the notification from Google that every blogger dreads, and what I found when I completed a total blog audit of Mum’s the Boss.
A couple of months ago I made the big decision to merge my two websites, Motivating Mum UK and Mum’s the Boss. The merger took place on 21st September 2016, and all links from Motivating Mum UK are now pointing to Mum’s the Boss.
Some people find it hard to imagine what exactly Twitter is, how it can work and what exactly you should do there. Social networking is a very new, and to some a totally alien concept. So let’s try to imagine what it would mean in the real world (twitter analogies are in brackets).
This is the first in a series of articles about the Art of Blogging by the Queen of Blogging herself Natalie Lue. Natalie earns a living from her blog at Bambino Goodies and other sites
Your profile on Pinterest should be unique and interesting. It’s what is going to attract people to your boards and to the content you have to offer. Your profile is also going to attract the search engines, so it needs to be optimised as thoroughly as possible for web searches.
Keyword Optimising Your Profile
Start by choosing several good keywords that have high search volume and relevance to your business. Use these keywords throughout your profile wherever you can, but keep it natural. Write profile content that explains to visitors what your business is about, but try to slip in your targeted keywords here and there.
Social media gives business owners an unprecedented ability to create super-focused, extremely targeted advertising. Today, not only can you create a message that is targeted to a specific audience, you can also choose the demographics that will be exposed to your advertisement.
1) Know Your Audience
No matter what kind of business you have, there is a specific audience that wants what you have to offer. It’s on you to find them, create information for them and answer their questions before they ask. The only way you can do that is to study, research and get to know your audience. The way you can get to know your audience is to use social media to listen to your audience.