Let’s face it, we ALL have a bad day from time to time. Sometimes it’s a Bad Parenting Day, when your children are testing you to the limits or you know you handled a situation badly. Or it might be as simple as a Bad Image Day, when you hate the way you look, none of your clothes fit and you can’t do a thing with your hair! Added to this, if you run your own business, then you are bound to have days when it all gets on top of you – maybe you lose a pitch, your supplier lets you down, your internet connection is flaky, your cashflow is dire, or you simply don’t have the energy or the enthusiam to carry on.
Posts Tagged: business advice
This is the first in a series of articles about the Art of Blogging by the Queen of Blogging herself Natalie Lue. Natalie earns a living from her blog at Bambino Goodies and other sites
Today’s blog post is from our resident Copywriting expert Sam Thewlis, who starts off with the basics of why you might need to hire a professional copywriter to help your business.
Why would I need a Copywriter? It is a simple enough question- most people can read and write so why would your business want to spend money on using a copywriter when you can just do it yourself for nothing?
The answer is also simple. Different people have different skills and while what you would write may be perfectly adequate, surely you want your business to be great?
In our first year in business we spent the princely sum of £30 + VAT on promotional activity, paying for an insert service which interestingly had a zero return on investment! However we have managed to appear in the local press 3 times, the national press once, and have been interviewed on our local radio station. We have had a double page spread in a local parenting magazine distributed to over 10,000 mums through the school book bags, been featured on numerous websites and been promoted by several business agencies. We have also secured free venue use, free business advice, free business books and had over 20 prizes donated to a recent raffle. And we’ve done all this without ever having to resort to bribery or blackmail. So, how have we done it?
Today I read a great quote which really struck a chord with me. It said ”Be not afraid of growing slowly, be afraid only of standing still”. It struck a chord because, at the moment, as business owners we find ourselves at somewhat of a crossroads – keep on doing what we’re doing (i.e.stand still) or take a leap of faith and take our business to the next level.
When you first start a business there is a lot to do – market research to carry out, business plans to write, finance to raise, websites to built, advertising and promotion to plan and customers to find. If this is your first business then there is a lot to learn and the whole process can become all-consuming. It can be exhilarating, discovering all the new things you are good at, as your comfort zone rapidly expands. And then there comes a point when you find that all that new and exciting stuff has become routine and everyday. You’ve actually achieved what you set out to do and you now need something more to keep your momentum going.
“I’ve just got SO much to do!”…….sound familiar?
Saying no can be really hard….but sometimes you just need to.
I don’t know if you are anything like me, but I find it incredibly difficult to say no to people. There are several reasons for this; I am flattered to be asked, I enjoy helping other people, and finally I just struggle to find the words to say no, fearing I am going to upset somebody. The result of this is that I end up with too much to do in too little time, running around like a headless chicken, a seemingly endless list of ‘must do today’s’ and feeling resentful towards those who I am trying to help. This happens as much in my personal life as when dealing with work and that can end up compromising time with my family not to mention any valuable ‘me’ time disappearing!