Make It Your Business – The Ultimate Business Start-Up Guide For Women covers all aspects of starting a business, from time management, branding and PR to management, leadership and developing your business. It also includes issues specific to women, such as finding the right childcare and why women and men often have different reasons for starting a business. Plus it has an interesting chapter at the end covering the ‘Bigger Picture’ including women’s entrepreneurship around the world and what governments, banks and educators should do to encourage more women into business.
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No – you haven’t misread the title – it really is Working 5 to 9 – How to Start a Business in your spare time by Emma Jones, founder of the home business website Enterprise Nation and author of the very successful book Spare Room Start-up.
From the Facts and Figures in Chapter 1 last year 5 million people were building a business at night and weekends in addition to their day job – that is a staggering 20% of the population. The reasons for this are many; people fear redundancy, people are looking to move away from employment and towards the flexibility of being their own boss and for others it is the extra money that drives them.
If the title didn’t grab your attention then the bright pink & orange colour scheme on the cover certainly would! Every mum I know would love to be given an extra hour in the day – either for all the things they haven’t done – or just for themselves. This book just may have the answer…..
One of my first thoughts was – if I was manic how would I find time to read this book? Well the answer comes in the Introduction where that very point is addressed; Allison offers several suggestions, including a technique to speed up your reading. The book has been organised to be read in a variety of ways, including sequentially with ‘homework tasks’, however it is also possible to dip in and out of the specific chapters that take you fancy.
Spare Room Start Up: How to Start a Business from Home is written by Emma Jones, the founder of Enterprise Nation, the UK’s largest website for people starting and growing a business from home. Emma also runs the Home Business Awards, produces the annual Home Business Report and advises Government on the topic of home-working, so has a fine pedigree to be writing a book on home-working.
My first impression of the book was that it would look just as good on your coffee table as it would on the bookshelf in your office. To me this book was more than just about starting a business from home – it was about making a lifestyle choice and this was illustrated beautifully by the informal photos of Emma with her family, friends and colleagues.