In this post Copywriting expert Sam Thewlis talks about pitching the *right* message to your customers.
How do you write compelling copy? by Shutterstock
You may think I am barmy. There are many who might agree with you. In this instance however, I am not completely barking- there IS a method to my madness.
Copywriting covers lots of things, but at the most basic level is anything you write in respect of your business, and sometimes you only have a few words, or a couple of lines to get your message across.