by Debbie O'Connor | Jul 31, 2014 | Random
Email marketing is one of the most effective ways to reach your customers and grow your business. It’s also one of the most affordable marketing channels available. If there’s one thing that’s become clear, it’s that email marketing takes work, but it’s very...
by Debbie O'Connor | Jul 23, 2014 | Random
Finally we have come to the point in our discussions where we’re ready to talk about improving your conversion rate; that is, how to get as many of your prospects to become paying customers. Here are eight email conversion tips to help you to make that sale. 1....
by Debbie O'Connor | Jul 16, 2014 | Random
Now that you’ve built up your mailing list, you’ve got to deliver on the promises you made to the individuals who signed up. These promises consist of both the promises you explicitly made (“sign up and I’ll email you a free report”), as well as the implicit promise...
by Debbie O'Connor | May 28, 2014 | Random
I promised to be back and here we are, with possibly the most important discussion about why email marketing is important for business. Let’s get right into that. Facebook, Twitter and other social media outlets have certainly become important avenues for online...