Posts Tagged: marketing
Following on from my rebrand and blog audit this month, I have decided to write a series of posts about the absoloutely essential things you need to consider when you are running a home business. Today a question – do you really need a business blog?
Starting your own business from home can often mean that you are on a very tight budget. Every penny has to be accounted for and used wisely. Therefore it does literally pay to be innovative when it comes to how you spend your marketing budget.
There are lots of ways to market your business for free or for a very small charge. Here are my favourties:Build your own website: Sounds daunting, but it really isn’t. A website is vital to your business, even just a few pages can make your business look more professional and established. There are lots of companies that allow you to build your own website with little or no technical knowledge, and the best bit is that most of them are free. My favourite is WordPress – lots of free themes and very easy to use. For a small fee you can also choose your own domain name and customise fonts. Once you’ve built your site, make sure it includes a blog…then get writing! Blogging just once or twice a week is a fantastic way of promoting your business and expertise…and even better, it’s completely free.
How to build a website – picture by Shutterstock
A selection of business card templates – available from Shutterstock
In association with Epson
In this guest post freelance photographer and owner of Aloha Photography Anna Brim shows you how to make the most of your products online with her Introductory Guide to Product Photography.
What sort of image?
One of the first questions I ask clients is where the images will be used. This is the most important thing to establish as this dictates the type of shot you need.
The main places that images are used are as follows:
- PR – used in magazines and other promotional material
- Online – on your own website or others e.g. facebook.
There are also two main styles that are used those being Lifestyle and Still Life on White . Each has their merits and their own place. It really does depend on what you are doing with your images so really do give this some consideration.