As a busy mum of two, the owner of a PR agency (and a spectacular wife of course!) it’s no surprise that I’m usually rushed off my feet and barely get time to collect my thoughts, let alone write them down! But when Sam from Mums the Boss invited me to write a guest blog it got me thinking – how can I give some useful, thought-provoking advice to all you wonderful working mums out there? Well, I’m not a miracle-worker but when it comes to PR I do know my stuff and as a result, businesses often ask me how they can get their news releases noticed by journalists.
The clue is in that last sentence ‘news’. With the exception of a few, the sad fact is many of the news stories put out by businesses are not really news stories at all. A few gushing paragraphs about the latest award your business has won, or that you’ve moved to a new swanky office is not really going to float the ‘media boat’. News by its very definition needs to be ‘new’ and ‘newsworthy’. If it isn’t, why would anyone want to read it?
There are many aspects that make a good story (probably too many to mention here) but if you’re thinking of indulging in a spot of PR here are a few pearls of wisdom to help get your press release noticed amongst the crowd: