Your profile on Pinterest should be unique and interesting. It’s what is going to attract people to your boards and to the content you have to offer. Your profile is also going to attract the search engines, so it needs to be optimised as thoroughly as possible for web searches.
Keyword Optimising Your Profile
Start by choosing several good keywords that have high search volume and relevance to your business. Use these keywords throughout your profile wherever you can, but keep it natural. Write profile content that explains to visitors what your business is about, but try to slip in your targeted keywords here and there.