Do you offer your product or service to anyone who will listen, and even if they are not listening you offer it anyway?
How can you stop offering to everyone, so that you are just saying yes to the right types of customers? This can sometimes be quite daunting and involve a leap of faith, but it can also be very liberating…..as well as financially rewarding!
So how do you work out which clients are right for you and which are wrong?
Do a Bit of Sorting
As a small business coach I often help my clients to segment their customers into groups – sorted by their attitude and behaviours rather than more traditional demographic means, such as age or where they live. Having done this it is easy for them to create different messages for different groups (as well as decide on the groups they don’t want as customers). This is a strategic marketing tool that all the big brands use very successfully.