Posts Tagged: social media
One of the best things about online marketing is the advent of social media. Social media lets you promote your content, expand awareness of your brand, and engage easily with your customers and potential customers. But you can’t just send blind updates without doing just a bit more to ensure that your audience wants to engage with you. Getting your audience to respond to your calls to action is all about engagement. After all, social media is supposed to be social, right?
- Update Your About Pages & Social Media Profiles
First things first – start updating your “About” pages on your websites, and all your social media profiles. You want there to be no mistake what your brand stands for, and who you are. In addition, every change you make is a chance to cross-promote on other social media. Your About pages, Contact pages and Social Media profiles are great places to cross promote.
In the big, old bad days before social media, advertising your business could be an expensive, faceless exercise, which might also be limited by geographical reach. But in these days of Twitter, Facebook, Pinterest, Google+, Instagram, LinkedIn (the list goes on…) the entire concept of communicating with your audience and promoting your business has completely changed.
The social sphere has revolutionised PR and advertising for small business, providing cost effective, wide reaching tools with which to communicate with niche communities online.
The mummy network is one of the most prolific and most successful communities online, which means if your business is aimed at women, parents or children, there’s a rich audience out there who are already participating, talking and listening for conversations relevant to them and their needs.
Here are just a few starter points as to where, why and how you should be getting social to help your small business.
2013 has been the year I have properly started to get to grips with social media. A bit late to the party maybe – but with Google making changes to how their search works together with the realisation that solely relying on one source for our web traffic was both naïve and poor business management, prompted me to get into action! I am of course no expert, but I thought I would share six things I have learned along the journey, that might help any other mums starting out who want to harness the power of this effective online business strategy.
OK, so you’ve bought your ticket, jumped on board the Social Media train and you’re ready for a great journey. This is a positive step for you and the growth of your business. However there is one catch. The train is full to capacity. Everyone else is on the train too. But do you know there are one or two spare seats available in first class?
In this guest post Heather Townsend looks at why the really savvy mumpreneurs are using both online and offline networking tools and techniques in their quest to generate referrals when networking.
Are you a Twitter virgin or an experienced Tweeter? Do you have a clear focus in mind as to why you are planning to or are using Twitter? Do you just tweeting aimlessly, in the hope that other Tweeters (and there are millions of them) will decide to follow you or like what you tweet about?
People use Twitter for many different reasons – to chat, to celebrity-watch, to keep up to date with a particularly industry or market sector, or to promote a blog or a business. Whatever your reasons for using Twitter there are certain things you should be mindful of but these are particularly important if you are using Twitter to market your business.
We started using Twitter 8 months ago and had no idea what we were doing. But through trial and error, and following some of the great advice available online we quickly got the hang of it. Like our Guide to Free Publicity, this is a lighthearted overview of what has worked for us. So now we are proud to present – The Mum’s the Boss Guide to Twitter!