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Millionaire Mumpreneurs: Rena Nathanson – Bananagrams

by Debbie O'Connor | May 22, 2012 | Home Working Hints

In 2005, three generations of the Nathanson family—headed by 75-year-old, Abe — worked together to create a fast, fun and easily portable word game. They called it, Bananagrams. Since then, the game has won several toy awards and brought in about $90 million in sales....
The Great British Victoria Sponge Sandwich Cake

The Great British Victoria Sponge Sandwich Cake

by Debbie O'Connor | May 20, 2012 | Healthy Eating

There’s nothing quite as quintessentially British as a slice of Victoria Sandwich with a cup of tea (preferably in the garden!). I use this classic all-in-one sponge mix all the time, in varying quantities, for both large and small cakes and it never goes wrong....

Customer segmentation: it’s not just for the big boys!

by Debbie O'Connor | May 8, 2012 | Home Working Hints

Pippa Highfield of Brainwork Marketing talks us through how and why small business should employ big company customer segmentation tactics. You will have seen how the likes of Tesco use the masses of data they hold on their customers to make all sorts of marketing...

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