Pinterest is one of the fastest-growing social media sites, quickly pushing ahead of the pack and making its way to number three behind Facebook and Twitter, and who knows where it will go from there. It used to be predominantly popular with young women, but now everyone uses it. Pinterest is a great way to promote your business online, no matter what you sell.

Here is my Pinterest page – so you can have a look and see what it is all about

What makes Pinterest unique is its visual aspect. You create, organise, and manage your own boards with images that relate to your business. Although visual in nature, these “pins” can be videos, bits of text, infographics, or other things besides images. Any kind of content works, but it’s the presentation of the content that makes the difference.

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What Pinterest Can Do for Your Business

There are a number of ways Pinterest can help your business. First of all, it gets you traffic. It’s not just friends and followers who will see your pinned content. Boards can appear in search engine results, giving the whole world access to your work.

Using Pinterest also has SEO benefits for your site. Similar to backlinks from Facebook and Twitter, backlinks from your Pinterest boards help raise your rank in search engines. The human traffic you’ll get will help as well.

If used correctly, Pinterest can be a highly effective lead-capturing tool. Visitors click the links on your profile or boards, which then direct them to your website where you can have an opt-in form for them to join your list. There aren’t a whole lot of businesses doing this, so you can stand out in your niche.

Best of all, Pinterest helps you build your brand. Your profile communicates your brand message and your pins show what you’re all about. It’s not just about promoting and selling, but showing people what your business is all about.

How to Make Boards

It’s easy to make your own boards, but there are some simple guidelines to follow. For each board, choose a specific topic. If you mix up a bunch of different topics on one board, the board will lack focus. When you make one board per topic, this also allows you to make several different boards, which get you more exposure.

Aim to make your boards unique. Approximately 80% of the activity on Pinterest is re-pinning, which is sharing someone else’s content on your own boards. Not nearly as many users are making brand new, original boards. You can stand out by offering something different that people don’t often see.


You can pin whatever you like – by Shutterstock

For the most exposure possible, make sure all text areas of your boards are keyword-optimized. This goes for your profile as well. Make sure that your content is visible in the search engines.

You should also write a description for each pin and board, which should be short and to the point. Don’t try to be creative or write something like, ‘I LOVE these!’ That’s fine for a personal project, but you want your descriptions to tell visitors in clear language what the images are about and remain professional.

When you first get started on Pinterest, spend some time looking at other users’ boards to get ideas. Think about how you can best represent your business in a visual way and how to make your Pinterest stand apart.

Action Steps

Step 1: List the ways your own business can benefit from using Pinterest.

Step 2: Use the Pinterest Board Planning Worksheet to brainstorm and plan out different boards to build in your account.

Step 3: Create at least 3 boards that you will use for the rest of this course, following the guidelines described under How to Make Boards.

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