Digital marketing seems to be all people talk about these days. Whatever business you are in, it seems you need to behave a website and social media presence in order to be taken seriously. it would be easy to assume that all the offline marketing tactics that used to work have fallen away.
But that is not necessarily the case. Depending on what industry you are in, there are still ways to reach your audience that are not 100% about websites and socials. You need to consider carefully where your audience are when they find you and what they might be looking at, at a point when they are relaxing and open to being persuaded. Here are some ideas you might want to try
QR codes are very useful if you think you can advertise with a poster or billboard, but you want to your customer to interact with you digitally. QR codes can be added to anything – posters, t-shirts, business cards – even the packaging of your products.
If your prospects can see it, you can add one and this will take them to a new online world of possibilities connected to your business. It could even ensure that your customers are sent directly to your business shop online. This is one of the ways that you can deal with lost sales.
I use QR codes to advertise my choir. People are used to seeing posters for the choir events at the venue where we are going to sing and elsewhere. With a QR code on the poster, anybody looking at it can immediately buy themselves a ticket
However, arguably the best use for QR codes would be on smart business cards. Smart business cards can act as a handshake for your business as well as a gateway for clients to find out more. It also helps ensure that your business is not forgotten.
Look at this one – isn’t it cute? Doesn’t it make you want to click? See what I did there?
If we’re thinking outside the box – and you should be – there are also online tools you can use to create offline materials. As an example, you might want to think about creating an advertising poster with an online tool. What are the benefits of doing this? Well, you can create them to include all the details that you need and ensure that they fit your brand strategy down to a tee.
Another benefit of an option like this is that there are free solutions and services. So, you don’t even need to worry about it eating into your business budget, leaving you dry.
If you’re looking at a promotional concept that will combine offline and online strategies then you need to think in terms of omnichannel marketing. The concept of omnichannel marketing is easy enough to understand. Basically, it should be that a customer can interact with your business anywhere in the marketing funnel and reach a purchase decision. That’s a big win and it will ensure that you solve the problem of missed sales or abandoned shopping baskets. This is a constant issue for some businesses.
Guerilla marketing is another buzzword that you may hear when people are discussing marketing techniques. It sounds a bit underhand but it’s really quite simple. Guerilla marketing occurs when you make a promotion something that people can engage and interact with. A recent example would be the film The Batman. Warner Bros cleverly decided to include a link to a website at the end of the film which allowed viewers to explore the movie further. This likely did mean repeat ticket sales and could account for the film’s continued box office success. While this sounds like a complex strategy, it can be used in a variety of forms. For instance, you can get out on the street to talk to your customers.
We hope this helps you understand some of the steps that you must take to ensure that you are effectively combining online and offline marketing strategies to see the absolute best results possible.