This year I want to blog more consistently, so I have looked at my most successful blog posts, to try and establish some rules for how to write the perfect blog post
Golden blog post 1: Extreme couponing
Lessons learned from this post
- Try to pick a topic that is just beginning to trend, but just before everybody starts talking about it. This happened to me totally by accident with this one, but it’s something I will look out for in 2017.
- Try to find a quirky angle on it. I think the concept of somebody paying for a flight to New York to learn how to save money on groceries is utterly daft – I wish I had thought of it myself….
- This is a not so good lesson learned – Motivating Mum was not a site about money saving – it was supposed to be about mums working from home. I never expected the couponing thing to take over, but it really did for a while, and to be honest it distracted me and other people away from what I thought I was writing about. When I set out to write golden blog posts this year, I will aim them specifically at my target market, which is much clearer in my own mind now.
Golden blog posts 2: Cake
Lessons learned from this post
- Looking through your own blog analytics to see what your readers like is a very good idea. What they like may not be at all what you think. Once you know what sort of posts they prefer you can make a template to produce more of the same.
- Celebrity endorsement is always good, especially if you can pick a celebrity that is up and coming.
- Unlike the last example, this is an example of a post which is aimed right at my target market, even though I didn’t realise it. Mums who run businesses from home – aren’t they likely to be the ones who also bake their own cakes…?So maybe I don’t have to write about business the whole time to get them interested. When planning to write golden blog posts of your own, what subjects can you think of that work in parallel to your main subject and appeal to the same people?
Golden blog post no.3: Younique
In 2014 I got wind that a new MLM company was launching in the UK. Younique had been one of the fastest growing direct sales companies in the US and the UK launch was set to be huge.
I love the idea of direct sales – I have joined quite a few companies in my time, although I never hit the big time with them because I don’t dedicate myself full time to them. But I thought I could use my blogging empire to join Younique and recruit a team, and so I joined right at the start and wrote about it – I became a Younique presenter – was it worth it?
One of the reasons that this blog post became phenomenally successful was the simple explanation of how UK people get paid in Younique. When Younique launched in the UK the people at Younique head office had only dealt with payments in US$ and the system they used to translate the prices and the payments into £ was really confusing – even the people at head office didn’t understand it when you phoned customer services about it and a lot of British presenters were getting really angry.
Now I’m a bit of a numbers nerd, so I decided to simplify the explanation of this and set it out so that people could understand it. And while I was at it, I looked honestly at all the good and bad things for working for this company.
I’m not with Younique any more – a change of family circumstances meant I had to leave in 2015, and then other things took over and I decided not to continue with it. But this blog post is still my most successful evergreen post – when I haven’t got a special promotion on it brings in more than 50% of Mum’s the Boss total page views.
Lessons learned from this post
- Going into big details on a subject can be very good. If you can become the go to expert on something niche, then you will definitely have a winning post.
- I enjoy numbers and explaining complicated stuff – I used to be an accountant. In this way I have some expertise that my target market doesn’t. Using this expertise and helping people to understand something they were struggling with was key to this post becoming successful, and now it is so high on Google search that Google does the rest for me.
- As well as the blog post, I used Slideshare to explain the compensation plan. My Slideshare presentation alone has been viewed more than 50,000 times, and was top post on Slideshare several times when it was first published. This drove some huge traffic to the blog. I want to use more mulitimedia stuff on my blogs going forward – you Tube videos, Slideshare presentations and maybe some other stuff.
Golden blog post no 4: Merlin Annual Pass Sale
I have been very lucky to be a Blog ambassador for Merlin Annual Pass for 2015, 2016 and now again in 2017. Clearly mums who run home businesses are the kind of people who love to save money on a Merlin Annual Pass for their family because my posts on this subject always go mad. As for when I gave away a pair of passes last year – traffic for May 2016 was beyond amazing.
In 2016 Merlin asked the blog ambassadors to promote the Merlin Annual Pass January Sale. We had all received Standard Annual Passes, but they promised Premium Annual Passes to the bloggers that could drum up the most traffic to their site.
So I wrote a great long post Merlin Annual Pass January Sale and I promoted the heck out of it on social media from January 1st through to 13th February. I tweeted, posted on Facebook, Instagram, Pinterest, Stumble Upon, sent it out to all my friends and much more besides. And guess what – I won my premium pass!
Merlin asked us to promote the 2017 January Sale again this year, but we weren’t allowed to blog about it until 1st January 2017. But look at my page views for the post I wrote in January 2016- they started climbing again in mid – December reaching more than 500 a day in the week from Christmas to New Year, and only slowing down once I published my 2017 post on 1st January. Without writing a single word, I made a head start on my goal to drive traffic to Merlin in 2017, and I hope that I will get my premium pass this year too.
Lessons learned from these posts
- Promoting heavily on social media can really help boost a post, provided that it is something that your target market is interested in.
- Doing a giveaway of something your readers want, especially with a reasonably high value product is a sure fire post booster.
- Once you have reached a certain point with Google then your post may come back into season and become popular each year. This is the same with another of my top posts Garden Games for kids, which is 8 years old this year but still gets a boost every summer.
So here in summary are the points I have learned from my golden blog posts which I hope I can translate into wirting some more amazing posts going forward.
- Try to pick a topic that is just beginning to trend, but just before everybody starts talking about it.
- Try to find a quirky, humourous or controversial angle on your topic.
- Make sure that what you are writing about fits the core theme of your blog
- Check your blog analytics to see what your readers like best.
- If you can link your blog post to an up and coming celebrity, that could give you a boost.
- Try to find sub topics that work alongside your main topic to keep the readers entertained.
- Every so often do a big post which goes into a subject in detail. Answer the questions that your readers what to ask
- If you have a specific area of expertise then use it and let the readers see what you can do. Educate and inform them.
- Use multimedia elements like video or slideshows.
- Learn how to use social media to promote your posts effectively. Track the channels you use and see which one works best for your readers.
- Run an occasional giveaway.
- Think of seasons and times of year as you write. If you provide good seasonal content and promote it well, it may come back year after year.
So those are my tips for how to write the perfect blog post. If you have any other tips you would add please leave them in the comments below, as I am always learning.
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