Hi, I’m Debbie O’Connor and this is Mum’s the Boss.
I’m a Virtual Assistant and Business Coach, helping mums to set up and run small businesses since 2013.
Mum’s the Boss is about the whole experience of running a small business from home while raising a family. I’ve worked from home since my daughter was born in 2003, and I have lots of experience of the realities of running a small business, and the juggling trick that mums perform every day, with the constant nagging guilt that somehow we are not doing enough.
When I was in the thick of it, I used to call my mum regularly for parenting, adulting and housekeeping tips, but she would have been no use at all for the digital marketing and small business tips I also needed – I had to figure all that out for myself.
If you are in that space where you could use a little bit of advice, or even just some friendly words of encouragement, then please get in touch, or read some of my articles. I know it’s hard, and sometimes it feels impossible, but there are often little tweaks you can do to make things better, and I’d like to offer you a helping hand.

FROM THE BLOG
Which are the Best Social Media Platforms for Bloggers in 2025?
Estimated reading time: 17 minutes Table of contentsIntroductionFacebookFacebook PageFacebook GroupsInstagramInstagram Reels and StoriesTwitter vs. ThreadsTwitter (X)ThreadsWhich One Should You Choose?PinterestYouTubeTikTokLinkedInSubstackMastodonBluesky: A...
How to Pick your Best Blog posts for Pinterest in 2025
Pinterest has come a long way since I started using it to promote my blog in 2018. Back then, it was a hotbed for “how-to” posts, listicles, and inspirational content. While those types of posts can still work, Pinterest in 2025 is more competitive, algorithm-driven,...
The Blogging Mums Club is Back, Bigger and Better than Ever
Back in 2011, just after I started blogging, I set up a little Facebook group called the Blogging Mums Club. At the time, it was a small, cosy corner of Facebook for mums, juggling their blogs with the endless demands of parenting. We shared tips, swapped stories, and...
How to save time: Top apps for bloggers to make your life easier
Top apps for bloggers - I’ve tried a few in my time! I've been blogging for just over 14 years now, and I freely admit I'm a bit of a nerd, and I love a bit of shiny object syndrome. I'm always on the lookout for that perfect app that will suddenly make...
Using AI in your business: A preview of the Bloggers Companion
Are you planning on using AI in your business in 2025? If you are on my mailing list, or following my social media, you will probably have noticed that I have launched a new product in 2025. The Bloggers Companion consists of 10 pre-programmed Chat GPT bots that will...
Time Management For Mums to Help You Blog Efficiently
Time management tips for mum bloggers? Surely blogging is a fun and easy hobby? Why do we need tips like this? Blogging can be a fun creative hobby or side hustle, but it can also turn into a major stressful time suck, when you have a home and family to look after as...