A mission statement might sound like something very grand that only massive corporations have, but even the smallest company can benefit from having a mission statement, company vision or simply a company ethos.

Quite simply a mission statement is a formal, short, written statement of the purpose of a company or organisation. A company ethos  is a defined set of values and beliefs.

When we set up Mum’s the Boss we did so to meet a particular gap in the networking circuit and when we planned our meetings we knew they had to tick a number of boxes  and be Child-Friendly, Affordable, Informative, Informal and Supportive. Those five key principles are at the heart of everything we do and have come to form the MTB Ethos.

A company ethos or mission statement will:

  1. Allow your customers to identify & connect with your values
  2. Inspire trust in your customers, by clearly stating your promise to them
  3. Provide a visible sense of direction for your company
  4. Help your decision-making when new opportunities arise, as you can quickly test whether they fit in with your values or deviate from them
  5. Provide a framework for the growth of your company

So if you haven’t done so already, take a few moments and transport yourself back to the very start of your business, and write down why you set up your company in the first place and what your aims and goals for the business were back then. Are you still on track and being true to yourself? If not, use this as a framework to refocus and regain that vision. Then make a promise to this effect to your customers.

“Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference” – Joel Barker

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