The future is mobile, at least in terms of web browsing. More and more people are using their mobiles to browse the internet over their PCs, making it all the more important for websites to be mobile-friendly.
Are you reading this blog on a mobile? Most of you will be. I’m proud to say that Mum’s the Boss is a mobile ready website.
In the first 5 months of 2018, Mum’s the Boss readers were 60% on mobile phones, 8% on tablets and only 32% on desktop computers. So for me it made total sense that the website had to be mobile friendly, and I made the transition to a fully mobile responsive theme in 2017.
Mum’s the Boss is basically a blog, and I don’t really sell from it. If you have a blog too, then it’s really up to you how much you want your mobile readers to have a comfortable and pleasant experience.
But if you have a website where people are coming to buy, then it is absolutely essential that you offer a buying process that works well on mobile.Take a phone now and look at your website. How does it perform and is it easy to navigate? If buyers find it fiddly or annoying they will quickly go elsewhere.
Making sure your website has the right tools and features is important, so when it comes to developing your website, make sure you factor mobile into the equation.
So is your website mobile ready?
Check out these tips for optimising your website for mobile.
Where does your audience come from?
If you’re unsure about how many people browse your website using a mobile – take a look. Google Analytics can tell you where your audience comes from, and even tell you whether they’re using an Apple phone or an Android. Having a clearer idea of who’s using your website will help you see the importance of mobile optimisation and could help you grow your traffic further.
Make it responsive
You have two choices when it comes to making a website mobile ready. The first is to have a separate mobile site, while the second involves making your current website mobile responsive. If you go with the responsive option, you’ll find it much easier to make changes to your website. It’s easier than you think to make your website responsive, and many templates for websites and blogs already come with mobile optimisation, making it simple to ensure your website is mobile-friendly.
There is another option for making a website mobile-friendly – create an app. By using a mobile app development company to create an app based on your website, you’ll have a product that is specifically designed for mobile users. If you’ve got the money and you’re determined to cater for this part of the market, it could be a price worth paying,
Slim it down
It’s much harder to read walls and walls of text on a mobile screen, which is a good incentive for you to streamline your web copy. If your copy has been missing the mark lately, now is the time to change it. Make your web copy engaging, simple and concise – when you stick to the point, people will be more likely to stay on your website for longer and hopefully make a sale or do whatever it is you want them to do while they’re visiting. Break up copy using images, video, etc. to help keep the content interesting.
Include all of your content
There’s nothing more frustrating for a mobile user than finding out they can’t access all of the content they need from mobile. While you could offer desktop access, that defeats the point of having a mobile-friendly website. Aim to make all of your content mobile-friendly and try the ‘mobile first’ approach that many people are using with their websites.
Having an effective website is important for your business. Saving money on other outgoings can help you free up some funds to invest into your website to make it mobile ready. The investment will be worth it as you prepare your business for the future.