Sarah Owen is a mum of three children (aged 10,8, and 5) and founder of Pyjama Drama, which offers drama and creative play classes to 2-7 year olds. She originally came up with the concept 5 years ago because, as an ex drama teacher, she recognised the benefits that drama offers to children. After huge success in her local area, 18 months ago, she set about developing the business as a franchise and there are now 12 franchises across the UK (with more in the pipeline).
What inspired you to start your own business?
Initially I was looking for something to fit in with having three young children, two of whom were still at home. I was teaching drama part-time in a local school but it still didn’t give me real flexibility. Alongside that my little boy has always been particularly imaginative and I used to make up lots of drama based games for him at home, seeing how well he responded to that gave me the idea for Pyjama Drama. I taught it locally at first but 18 months ago I set it up as a franchise and it’s been great to receive such positive feedback from franchisees and parents.
What have you learnt about yourself since you became self-employed?
I’ve realised that my passion for drama runs deeper than I ever imagined and I’m so glad that I went for it and set up the business. I’ve also learnt that, although I work fine on my own, I’m at my best when I have someone else to collaborate with and that was one of the reasons I got together with my business partner.
What has been your biggest challenge?
I’m not naturally a maths person but when you’re running your own business it’s vital that you have a detailed understanding of the finances. I’m been pleased at how I’ve forced myself to get my head into it and the value of doing so. Setting the business up as a franchise was also challenging, it involved a lot of hard work but it was important to me that Pyjama Drama is completely ethical and we are doing everything in line with best practice.
What has been the best thing about being your own boss?
Being able to go school plays or sports days without worrying about having to book time off work.
Who has given you the support to succeed?
Probably my Dad, he’s an experienced businessman and he took a real interest in the business from day one, he’s always encouraged me and continues to offer advice and support.
If you could give one piece of advice to someone with a ‘dream’ an aspiring ‘mumpreneur’ what would it be?
Always keep the big picture in mind but take it step by step and don’t expect everything to happen instantly.
To find out more about Sarah’s business Pyjama Drama please visit www.pyjamadrama.com
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