Do you own a microbusiness? And do you sometimes (or a lot of the time) feel pressured into changing absolutely everything about it, including the website, branding, content, offers, even the products, when growth starts to stall? It’s a fair assumption, but it might not be quite as drastic as you think, and a lot of the time, you can make a handful of smaller adjustments that can make the rest of what you’re doing work much better for you. With that in mind, here are a few small marketing tweaks that can give you some big results when you run a microbusiness – read on to find out more.

Clarify What You Actually Do

It sounds basic, but that doesn’t mean it’s not important or that you shouldn’t do it, and the fact is that most small businesses tend to hide their message about what they do under fancy marketing ideas and clever wording. It’s actually much better to be clear and have simple information on your website that answers three crucial questions: what you do, who it’s for, and why it’s going to help. If you can answer those questions, it’s really going to help people understand that you’re the business for them.

In other words, if a stranger can understand what you do and how you do it in seconds, you’re far ahead of many of your competitors, so it’s definitely worth making some changes.

Get Help When You Need It

Microbusiness owners often work alone because that’s how a tiny business works best, and that means they can sometimes be too close to their own marketing ideas to notice if something’s wrong or missing. Rather than sending it all out into the world and wondering why it’s not bringing the customers in, it can be worthwhile to ask for a bit of help, and use digital marketing experts to take a look and adjust where necessary.

Although you might worry that’s going to cost money, when it’s done right, your marketing is going to bring in money, so it’s an investment more than anything else.

Say More With Less

Microbusiness marketing can try too hard to use all the words and all the images – blank space feels like a wasted opportunity. However, people skim read because they’re busy, and they really just need a quick idea of what you do and why they should buy from you, not an essay they’re not going to bother with.

Using shorter paragraphs, bullet points, simple language, and images is the best way to capture someone’s attention and give them the information they need to decide whether or not to spend money with you.

Improve Your First Impression

Your homepage, your Instagram bio, your Google listing, your social posts… people use these things to form their first opinion of you, and it’s worth making some small adjustments if you want that opinion to be a good one.

There are loads of things you can do, but some of the ones that will give you immediate results include updating old photos, making your bio sound human and friendly, making sure the contact information is impossible to miss, and changing any headlines so they’re more to the point. Doing any or all of those things really could be the difference between a sale and a lost customer.