Mum of 1 Kerry Goding decided after 14 years in the corporate telecoms industry decided she needed a change! She was sick of relying on her husband, and immediate family for childcare and thought she was missing out on her son growing up. So she bought into the well-known Raring2go! franchise and became a local magazine editor so that she could spend more quality time with her family.
What inspired you to start your own business? Being a mum can be hard work and time consuming. I used to work full time selling telecommunication packages business to business and spent very little time with my son as I went back to work when he was around 1 year old. I got a different sales area after maternity leave which meant more time was spent travelling to and from appointments and even less time with the family. I needed a change and wondered if I could run my own business to spend more quality time with AJ, including dropping him off and picking him up from school. I can even do most school runs, teatime activities and even enjoy school holidays with him now!
What has been your biggest challenge? Motivating myself everyday!! I get very easily distracted so time management can be a major issue! I have also learnt all about designing and putting together magazines as I previously had no experience at all on marketing or advertising until I started Raring2go! Sheffield.
What have you learnt about yourself since you became self-employed? My time management can be terrible but I do manage to get what I can done and when I need to. I work more now than I did when I worked for someone but I have more control over my day! I have to keep very focused on the task in hand and try to stick to daily lists and targets.
What has been the best thing about being your own boss? Spending more time with the family! I can plan my days around them and our personal life. I split my day so I work during school time and then collect AJ from school, then it’s after school activities. We then have dinner together then do my admin when AJ in bed, so I can fit all my work load in.
If you could give one piece of advice to an aspiring ‘mumpreneur’ what would it be? If you feel you can be your own boss and have a great idea, don’t sit on it, make sure you talk it out with someone. There are loads of business support out there but you have to look for it, The Enterprise Team (part of Sheffield Council) really helped me understand the world of business and I wouldn’t be where I am today with their support. Also there are so many networking groups out there, make sure you tap in to some of them. Networking is a great way of building your brand and business and getting people’s help and guidance too.
If you have a local business which you would like to promote in Sheffield’s definitive guide of what to do and where to go for you and your children, then you can contact Kerry Goding on 0114 2498951 or email her at firstname.lastname@example.org or visit her local website at www.raring2go.co.uk/sheffield