When you first decide to start your own business things can be a bit daunting, especially if you are juggling this with your fmaily responsibilities. Whether you have joined a network marketing business or an existing franchise, whether you are going freelance with a skill that you have , or whether you are marketing an original product or a service, the whole process of getting started and generating your own buzz can be quite overwhelming.
Having no boss can be liberating, but having no boss also means that nobody will tell you what to do and you have to figure it out for yourself. Here are some very basic tips to help you to find your feet, and set out a plan for yourself
The first and arguably most important tip is to get organised. This may seem obvious, but it’s easy to let things slide when you’re juggling work and family commitments. Invest in a good diary or planner and make sure you schedule time for both work and personal appointments. Set aside some time each week to review your goals and action items so that you can stay on track.
Find Your Niche
It’s important to find a niche for your business so that you can stand out from the competition. What are you passionate about? What unique skills and experience do you have to offer? Use these factors to help you decide what kind of business you want to start. Once you’ve found your niche, build a brand around it that reflects your values and personality. Having a blog on your website is a great way to establish your own individual personality, even if you selling items that other people sell too.
Know Your Target Market
Who is your target market? This is an important question to answer when starting a business, as it will determine how you market your products or services. Consider factors such as age, gender, location and interests when defining your target market. Once you’ve identified your target customer segment, research their buying habits and what motivates them so that you can appeal to their needs. Figure out what channels they look to for information, and make sure that you are present there. Is it social media, magazines, flyers, word of mouth, or something else?
Create a Marketing Plan
Now that you know who your target market is, it’s time to start thinking about how you’re going to reach them. A marketing plan will help you to define your marketing strategy and budget and set measurable goals. Be sure to include a mix of online and offline marketing tactics in your plan, such as social media, email marketing, events and print advertising. Don’t forget to track your progress so that you can adjust your plan if necessary. Marketing can be a bit of an investment, but there are plenty of free or low-cost marketing activities you can do to get started, such as writing blog posts or creating social media accounts. Even if you don’t have a lot of money to spend on marketing, there are still plenty of things you can do to get the word out about your business.
Get Intouch with All Their Senses
When you start promoting your business, it’s important to make sure that you’re reaching all of your potential customers’ senses. In other words, don’t just rely on text-based marketing materials; use visuals, audio, video and even scent to create a well-rounded marketing campaign. For example, if you’re selling candles, why not send out samples with your marketing collateral? This way, potential customers can not only see and read about your products, but they can also smell them for themselves. Scent UK provides a great service that allows you to send out scent samples with your marketing materials. You could also include a QR code on your printed materials that links to a video or audio clip so that people can learn more about your products or services in an engaging way. Of course, the more senses you can reach with your marketing, the better!
Following these tips will help you set your business apart from the others and find success. But remember, the most important thing is to just get started! So what are you waiting for? There’s no time like the present to start planning your mum-preneur journey!
Here are some more posts you may enjoy