Starting a small business as a mum can feel like you’re juggling a million things at once—family, work, and everything in between. There is so much to learn and do, espeecially when you start. It’s exciting but also a bit overwhelming, especially when you’re doing it all without a manager or mentor to guide you.
Whether you’re diving into a network marketing opportunity, going freelance with a skill you’ve honed over the years, or launching a completely original product, it’s easy to feel a bit lost at first. But don’t worry, you’re not alone! I’ve been there, and with a bit of organisation and focus, you can definitely make it work.
Here are some simple, practical tips to help you get started, find your feet, and build momentum for your small business.
Use Technology to get Organised
The first thing you need to do is get organised. I know, it sounds like one of those things people just say, but trust me, it’s crucial, you need rto find a system that works for you and your lifestyle. With kids, school runs, appointments, and running a business, it’s easy to let things slide if you don’t have a plan. A great diary or planner or even a digital tool like Trello or Notion can work wonders.
I personally love to block out my time for family and work, so I don’t feel guilty about either. And let’s be real, a well-planned week helps prevent those last-minute panics.
Make sure you review your goals and to-do lists regularly—this way, you’ll feel in control, even if life throws a curveball!
There may be other types of software that could also help you with your business idea. Routing optimisation software is just one example if you intend to make deliveries, but you should also explore other options too, as a way to make sure that you’re running your company as efficiently as possible.
Find Your Niche
Now, let’s talk about your niche. Finding what sets your business apart is key. Ask yourself, “What am I passionate about? What can I offer that’s different?” Whether it’s your unique story, skill set, or the way you approach a product or service, leaning into what makes you you is so important. If you’re selling something that others do as well, that’s okay – your personality and style will set you apart.
Once you’ve found your niche, build a brand around it that reflects your values and personality. Having a blog on your website is a great way to establish your own individual personality. Share your journey, tips, or even behind-the-scenes moments. It makes your brand relatable and authentic, and your customers will feel connected to you.
Know Your Target Market
Do you know who you’re selling to? This is such an important step that many mums skip. Think about your ideal customer—what’s their age, gender, location, and interests? Knowing this helps you speak directly to them in your marketing. For example, if you’re targeting other mums, then school-run-friendly tips, quick fixes, and family-friendly products will resonate more than general solutions.
Find out where they hang out online too. Is it Instagram, Pinterest, Threads, or something else? When you know where they are, you can focus your efforts there instead of spreading yourself thin.
If you’re investing in traditional marketing, local billboards, and more unique advertising methods can also be a good idea, but again, it all comes down to knowing where your customers are, so you can market to them efficiently.
Create a Marketing Plan
Now that you know who your target market is, it’s time to start thinking about how you’re going to reach them. It’s not as scary as it sounds—promise! Your marketing plan doesn’t have to be complicated. Start small. A bit of social media, maybe a few blog posts or an email newsletter, and some local networking can go a long way. Plus, a plan helps you stay consistent (which is half the battle) and measure what’s working and what isn’t.
Don’t forget to mix it up—sometimes a local event can be just as powerful as an Instagram post. If you’re on a budget, there are loads of free options, like starting a Facebook group, collaborating with other small businesses, or jumping on Instagram Reels. You don’t need to spend a fortune to make an impact.
If you feel you need some extra input when it comes to your marketing, you could always speak with a marketing agency. They can boost your customer intake and rankings on internet searches. Performance Marketing is a digital marketing approach where advertisers only pay when a specific, measurable action—such as a click, lead, sale, or download—is completed by a customer. This approach requires some specialist skills, so check out a luxury performance marketing agency if this appeals to you.
Pay Attention to the Little Details
Have you ever bought something, especially from a small business, because the packaging was really beautiful and appealing, and therefore perfect for a gift? I certainly have.
If you sell physical products make sure that you concentrate on the packaging to make it stand out and look extra special. Make sure they’re labelled properly so they look more professional, and use labels and stickers that are strong enough for the job, for example domed label specialists at BEE 4. This might be something that sets your product apart from the others and brings people back for more.
Tap into all the Senses
This tip is a fun one! When you’re promoting your business, think about how you can engage all your customers’ senses. Sounds fancy, right? But it’s easier than you think. For example, if you’re selling something physical, like candles or skincare, why not send out samples? Let your customers touch, smell, and experience your product firsthand.
Even if you’re offering services or digital products, there are ways to be creative. Use videos, images, and music in your marketing to draw people in. Adding a personal touch to your marketing—whether it’s a video of you talking about your day or a beautifully shot product image—really helps people connect with your business.
I have a friend who is an accountant to small mum-led businesses. She gives all her clients home made cakes when they get their tax returns done. And guess what, she is very popular with her target clientele of mums and they recommend her to all their friends – I wonder why?
Network Like a Pro
Don’t underestimate the power of networking. And no, I don’t mean stuffy meetings with corporate suits – go where your target clients are. Think about local mum groups, Facebook groups, or small business meet-ups. You’re not just building a business; you’re building relationships. It’s amazing how much support and word-of-mouth referrals can come from other mums who are in the same boat as you.
Networking online is just as important – it really took off during COVID and there are plenty of great online communities out there now. Join communities that align with your niche, get involved in discussions, and show genuine interest in others. The more people know about you and what you do, the more likely they are to recommend you when the opportunity arises.
Give Yourself Grace
This one is not so much talked about, but it is so necessary—give yourself some grace.
Being a mum is already a full-time job, and running a business on top of that is no easy feat. Some days, it will all go smoothly, and other days it might feel like everything is falling apart. And that’s okay! You’re doing an amazing job, even on the days you don’t feel like it.
Don’t compare yourself to others who seem to have it all figured out. Thier family circumstances may not be the same as yours and they may have more help. And the chances are, they have their chaotic moments too, you just don’t see those on their social feeds.
Celebrate your small wins whenever they come, and remember that consistency beats perfection every time.
A Change of Scenery Helps
Sometimes, a change of scenery can do wonders for your productivity as a mum running her own small business. If you have child-free time during the day, then heading out to a coffee shop occasionally, gives you the perfect chance to break free from those distractions (here’s looking at you, laundry basket) at home while providing an energising environment in which you can focus. Researching good coffee shops near you will narrow it down to those with reliable Wi-Fi, a comfortable atmosphere, and friendly staff. This way, you can make the most out of each working session while enjoying a latte or two.
Just Start
Honestly, the most important thing is to just start. I know it can feel daunting when there’s so much to do, but you don’t have to have everything perfect to begin with. Take the first step, then the next, and the next.
Once you have your plan, its worthwhile getting some financial advice to see if you need to register a business right from the beginning, or if you are better starting off as a sole trader. Either way, you should also open a business account to help you better manage your money and finances.
Every day you’re building something amazing, and even if it’s slow progress, it’s still progress!
So there you have it—a friendly nudge from one mum to another. You’ve got this! Let’s make 2025 the year your business takes off.
If you would like a friendly chat to see if I could help you in any way with your business, whether that be coaching and brainstorming with you, or helping you to get things done, then please get in contact.
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